Mr Kipling launched his range of 'exceedingly good' cakes in 1967. By 1976 Mr Kipling was brand leader in the cake market, a position that it still holds today, almost 30 years later.

 

Famous for its range of 'exceedingly good' slices, pies, tarts, mini cakes and cake bars, there is something for everyone, whatever the occasion. All products maintain the Mr Kipling tradition of high quality ingredients delivering deliciously tasty treats.